Heart Tick is being retired – replaced by Health Star Ratings
After 26 years, the Heart Foundation’s ‘Healthy Heart Tick’ logo is coming to an end.
The ‘Healthy Heart Tick’ was introduced as an easy way for consumers to know if a product was a ‘healthier’ choice – the ‘Tick’ was endorsed by the Heart Foundation.
Today more than 2000 products carry the tick across 80 categories.
But with the introduction of the Australian Federal Government’s new Health Star Rating System the Tick has become redundant.
The Heart Foundation said it will now work with food manufacturers who use the Tick to help remove it from labelling, packaging and other communication materials. It is expected that all Ticks will be removed by the end of 2017.