Allen’s – 25% Less* Sugar Lolly Range

Australia’s iconic confectionery brand Allen’s is giving lolly lovers nationwide a reason to smile as it has launched a new range of lip-smackingly good lollies made using 25% less sugar* – the two must-try packs have been carefully crafted using all-natural flavours, and without artificial colours or sweeteners and are guaranteed to make your taste buds tingle.

Taking more than 200 days to perfect, each new lolly has undergone over 100 tantalising taste tests to help create the delicious new recipes, which will complement the existing Allen’s range.

  • Made with 25%* less sugar
  • All natural flavours
  • No artificial colours
  • No artificial sweeteners

Available in 2 variants:

  • Strawbs – bursting with mouth-watering berry flavour. Go on, treat yourself good and enjoy the freedom…Like belting out power ballads in the car!
  • Grubs – bursting with 5 fruity flavours: zesty lemon, luscious raspberry, juicy blackberry, tasty pineapple and sweet apricot. Go on, treat yourself good and enjoy the freedom…Like dancing in the elevator as if nobody’s watching!

*vs the average in the Allen’s jellies range

Located: Confectionery aisle

Size: 170gm

Visit website: Click here

Shelf price: ∼$3.00

Available from: Coles, Woolworths, various IGA/Foodland/independent supermarkets

Distribution: National